Beverly Hills CA consulting firm rides red hot green market

Climate change. Energy efficiency. Green design. Sustainable development. The latest red-hot trend is Going Green. Major companies and organizations are turning to strategic advisory firm Y&M Partners of Beverly Hills for market segment expertise on pursuing green initiatives.

Beverly Hills, CA (PRWEB) July 17, 2007 -- Going Green is a trend that has burst on the scene with a new fervor - perhaps spurred by Al Gore's "An Inconvenient Truth", but also by a renewed sense of urgency as terms like "carbon footprint" and "carbon offset projects" begin to dominate our discourse.

From multinational corporations and academic institutions to market segments and individuals, globe-oriented people across the U.S. are turning to companies like Y&M Partners of Beverly Hills for business consulting on their "green" initiatives. "Companies see gold in the green and want expert thinking and advice before jumping in. And the data supporting this new business push is eye-popping", says Beverly Macy, managing partner of Y&M Partners.

Take LOHAS, or Lifestyles of Health and Sustainability, as an example of the new business opportunities that are emerging on the Green landscape. According to the LOHAS website (www.lohas.com) there is an estimated $208 billion U.S. marketplace for goods and services focused on health, the environment, social justice, personal development and sustainable living. The consumers attracted to this market have been collectively referred to as Cultural Creatives and represent a sizable group in this country. Approximately 16% percent of the adults in the U.S., or 35 million people, are currently considered LOHAS Consumers.

In fact, the green demographic is interested in the health benefits as well as environmental benefits to using green building supplies. The Whole Foods and Trader Joe's shopper wants to prepare their organic food in a non-toxic kitchen. They want products that enhance the environmental safety of their home and are energy efficient as well.

The innovation aspect of going green also means big business. If even some of the predictions are correct, the climate change clock may be ticking faster than anyone thought and industry, supply chains, technology and universities will need as much innovation as fast as they can get it. Kleiner Perkins Caufield & Byers, a leading venture capital firm that saw clean-technology investments soaring by more than 50% in the first three quarters of 2006, has doubled its renewable-energy fund to $200 million. Kleiner partner Ray Lane told the Wall Street Journal that clean tech will be "bigger than the Internet, by an order of magnitude."

Contact Beverly Macy, Managing Partner of Y&M Partners LLC, in Beverly Hills, Calif. serving clients worldwide for expert advice on your firm's green initiatives. Beverly also teaches Global Marketing and Strategy at UCLA and is currently serving as Vice President, Business Development for the Opportunity Green Conference to be held on November 17, 2007 at UCLA's Anderson School of Business. She can be reached at (310) 860-4788.